Content Rights & Consent

1. The principle

You are responsible for every image, voice, name, likeness, logo, lyric, melody, character, story, and style you bring into SceneCrew — whether as an Input you upload, a description you type, or a reference you ask the AI to emulate. If it ends up inside your project, you warrant that you have the rights to put it there and the rights for SceneCrew to route it through the AI Providers to produce the Output you receive.

When you use an Output — on a website, in an ad, in a pitch, in social media, anywhere public or commercial — you warrant that you have the rights to do so. SceneCrew does not clear rights on your behalf.

2. Uploads you make

When you upload a file, you represent and warrant that:

• You own the copyright in it, or you hold a licence broad enough to permit processing by SceneCrew and the AI Providers;
• You have the consent of every identifiable person in it, for the use you are making of their name, voice, image, or likeness, documented in writing where the law requires or where a reasonable person would expect;
• The upload does not contain confidential information belonging to a third party that you are not authorised to disclose;
• The upload does not contain trade marks, brand assets, product packaging, or protected designs that you are not authorised to reproduce;
• The upload does not contain malware, exploit code, or content that would violate any AI Provider's acceptable use;
• The upload is not a screen capture, frame grab, or derivative of a copyrighted film, TV show, game, or published work that you do not have licence to use.

3. Real people and likenesses

3.1 Consent

Generating or depicting a real, identifiable person — by name, by face, by voice, by unique biography, or by any combination of attributes that makes them recognisable — requires documented, informed consentfrom that person for the specific use. “Informed” means they know what you will do with the Output; “documented” means you can produce the consent on request. We may ask.

3.2 Public figures

Politicians, celebrities, journalists, athletes, business leaders, and other public figures are not exempt from consent requirements. Parody, commentary, and newsworthy uses may be permitted under certain national laws, but:

• Fabricated statements, endorsements, or conduct — for example a political figure announcing a policy they have not announced, a celebrity apparently endorsing a product they have not endorsed, a journalist reporting something they have not reported — are not permitted on SceneCrew regardless of local law;
• Intimate, sexual, or humiliating depictions of a real person, whether a public figure or not, are not permitted without verified consent and are prohibited outright in the Acceptable Use Policy for minors and in most other circumstances;
• Commercial use of a public figure's image, voice, name, or likeness requires a publicity-rights licence. You are on notice that many US states and several other jurisdictions recognise a right of publicity with long post-mortem tails.

3.3 Deepfakes

Where a synthetic depiction of a real person is permitted on SceneCrew at all, you must:

• Hold the consent described above;
• Clearly label the Output as AI-generated when publishing or distributing it, under the EU AI Act Article 50 transparency rules and any equivalent national law;
• Not use the Output to deceive viewers about real-world events, commercial endorsements, political positions, or private conduct of the person depicted.

3.4 Voices

Cloning or closely mimicking the voice of a real person is subject to the same consent rules as depicting their face. The fact that a voice is not visually recognisable does not reduce the legal protection that person has in their voice in many jurisdictions.

4. Children and minors

Incidental depictions (for example, a crowd scene) may be permitted where all of the following are satisfied: the minor is not individually identifiable, the depiction is fully clothed, the context is non-sexual and non-violent, and the minor is not placed in circumstances that would reasonably distress a real child. If you are not sure, do not generate.

Sexualised depictions of minors, under any styling, are absolutely prohibited and are reported to NCMEC and IWF under section 2 of the Acceptable Use Policy.

5. Deceased persons

Many jurisdictions recognise post-mortem publicity rights, sometimes for decades. You must hold the consent of the estate or rights-holder for any AI depiction of a deceased person, particularly for commercial use. Historical and news-critical uses may be permitted where the law allows, but treat the consent requirement as the default.

6. Brands, trade marks, and products

• Do not insert real logos, brand marks, product packaging, or characteristic trade dress into Outputs you intend to publish commercially, unless you hold the brand owner's consent.
• Nominative or descriptive reference to a brand in a story context may be permitted (for example, “she scrolled Instagram”), but generating a mock advertisement for a real brand is not.
• Re-creating copyrighted characters (Disney, Warner, Nintendo, Marvel, etc.) is prohibited. Style inspiration is generally acceptable; character reproduction is not.

7. Copyright and reference works

Do not upload copyrighted images, audio, video, or text that you do not own or have licence to use — including clips of films, TV episodes, music tracks, book passages, or game footage. Do not prompt the AI to reproduce a specific copyrighted work (“in the exact style of [artist]”, “in the voice of [singer]”, “scene from [film]”) where that would produce a substantially similar derivative.

Where an Output unexpectedly resembles a copyrighted work, you are responsible for the decision to publish it or not. Our IP Takedown process is available to rightsholders who see infringement.

8. Music, audio, and voice

Uploaded music must be cleared for use — SceneCrew's Library may contain tracks and sound effects with built-in licences; check the Library documentation for each asset.

Generated music or audio is subject to the AI Provider's terms for that model. Some Providers make different claims about whether generated audio is royalty-free, exclusive, or subject to claim by the Provider on commercial use. You are responsible for checking.

9. Using Outputs

9.1 Ownership (practical summary)

You may use Outputs for your own purposes, personal or commercial, subject to the rights referenced in this Policy, the Terms of Service, and the AI Provider's terms. We do not claim ownership. We make no warranty as to whether the Output itself is protected by copyright; in several jurisdictions, purely AI-generated Output is not protected.

9.2 Labelling AI-generated content

When you publish an Output, apply a visible AI label at least where the law or your audience's platform requires one. See AI Disclosures. We may embed provenance signals or watermarks in Outputs to support our own compliance obligations, and we reserve the right to do so.

9.3 Regulated contexts

Do not use Outputs in regulated decision-making about individuals (credit, employment, insurance, education, criminal justice, immigration, medical, safety-critical) — see the Acceptable Use Policy.

10. If we receive a rights complaint

Rightsholders can submit notices via IP Takedown. If we receive a valid notice that targets your content, we will act in accordance with that Policy and applicable law (for example, DMCA §512 and the EU Digital Services Act). You may be notified and invited to respond. Repeat notices against the same account can result in termination.

11. Contact

Questions about this Policy: legal@scenecrewai.com. Consent-verification queries where we have requested documentation: consent@scenecrewai.com.